Is Website Optimization Needed? The Elements Of Good SEO
SEO can be done in 2 ways - the good one (white hat) and the bad one (black hat).
White hat optimization refers to legal SEO methods, approved by the search engines.
Black hat website optimization tactics are way to deceive your way to higher site ranks. If the search engines discover that (and they usually do), your web site will get penalized and thrown at the end of the search results.
Black hat actually means dishonest ways of building links.
There are two parts of search engine optimization - on-site optimization and off-site optimization.
On-site optimization refers to proper inter-linking of your web pages, domain name, page names, size of page, HTML tags' optimization (title, meta keywords, meta description, image alt tags, h1-h6 tags, etc.) and page content.
On-site optimization represents the basics of good website optimization and accounts for about 25% of your website rank in search engines.
Off-site optimization represents to obtaining proper links pointing to your website pages. The most crucial thing about the linking is which website is the link coming from and what the anchor text is (it needs to be relevant to your site content).
Let's suppose we have a site A, which is about animal training, and website B, which is about earning cash, both linking to your site X, which is also about money making.
In both cases, the link's anchor text should be relevant to your site content and should contain keywords that you want to rank high for. Anchor texts like click or click here will be absolutely useless. As a matter of fact, anything other than your relevant keywords would be useless.
If we suppose that both web sites, A site and site B, link to your website, X, with relevant phrases (such as earning cash), the link from page B has a higher value than a link from page A, but both have value as they are relevant.
A link is considered a vote from one web site to another. Google pagerank (Google's view of site's value, is between 0 and 10) is another significant factor for rankings on Google. The higher the pagerank of the website linking to you, the higher the link value in Google's perspective. You should get links from all relevant pages, not just pages with high pagerank.
Actually, all links with relevant anchor text, gained in an approved way, are good for your site ranking. Never end the linking process, even when you rank number 1 on all search engines for your hoped keywords.
There are a lot of factors search engines take into consideration when they rank websites, such as page sizes (should be less than 100 KB), domain age, quantity and quality of links, link age and many others. It could take years for you to acquire your wanted search engine rank.
Website optimization is very time-consuming, but provides long-term results and is essential for any online company. If you need search engine submission or other guaranteed seo services, use a professional organic seo company to do the work for you!
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