How To Use Viral Marketing TODAY In Your Affiliate Marketing Campaign
Viral marketing could help you in every sector, I mentioned earlier on that Viral marketing has 2 uses. One is of course to make money, the second less recognized one is to GET LINKS. Carefully picking a trending topic, which is not yet saturated is the vital thing.
Say you maintain a fashion site, don't be worried about giving out the ultimate code, care about giving a code and making it seem as its going to be limited and gets you GREAT cost savings (wherever possible get an exclusive code, mainly because then even if it get published in other places you will get the credit)
When United States was doing the presidential candidates event I did a test experiment. I made two "sniper sites" one was for very first female USA president (something like that), the other for very first US black president. Stuck biographical type content on there, put in an email capture form there. Made each site rank for about twenty-five different terms, competition was non existent.
To do a Viral marketing for an affiliate site the key is to look as a non affiliate site and must appear to offer value. Create and look for wonderful stories, search for what is the hot and trending issue. A great way for spotting trending ideas is twitter, but that will be on another blog post I hope.
Being arrogant and obnoxious will also help. I have currently got one site that actually picks on one celebrity, and just destroys all of them, their clothes comparing them to other celebs and even animals. This site ranks incredibly well for all sorts of terms for the celebrity. In turn I get lots of traffic organically and from other sites, and 90% of my links are completely natural.
I also get lots of hate mail. Which also gets posted unique content is unique content after all. Most importantly I get lots and lots of links, naturally. That special site has over 15K in facebook likes.
Pictures and Videos are an excellent viral marketing tools, a picture with a watermark links goes a long way to establishing your site. Videos if done efficiently are simply explosive, I have admit-tingly until very recently avoided doing videos as did not have the setup for that, but now that I do I have one hopefully big viral campaign going live now.
The key to begin any affiliate based viral marketing campaign is to have your user base right with an effective marketing plan. I would take two hundred highly motivated (good or bad) users over one thousand semi interested users each day. Highly motivated users will result in actually help bring your site to the front.
I don't have a site on cycles, if I did I might have been all over tour de France. Making several sites, some eulogizing certain riders, among others lambasting them some times even developing a cross site argument to help distribute my users, and also maximize my exposure. I would have picked up the superstar gossip, the sleazy and the attractive. I would have had one site that would have been about the reviews, giving it exposure and a loyal following.
This type of project for me would have taken 2 years, one year I would have established the authority of the site get some dedicated users (say 300 or so) THEN next year I would have been rude, concentrating on all the sleazy elements every fault and that would have been my aim to get other bloggers talking about it. Therefore giving me links, which is a crucial element of viral marketing.
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