Apple's Top Secret Strategy For Mobile Marketing: A Giant Change On Conventional Advertising Strategy
Computer giant Apple has made a few moves in the last several months (including development in the iphone apps market space) which involves a well-kept secret interest in mobile publicity. Apple filed a patent application a few months ago that came to the attention of the public. The contents of that patent application point to a probable alteration in the way that Apple could cash in on its products-both hardware and software, the software of course is directly related to iphone applications which have become so popular in recent years. The facts of the patent express what Apple called 'enforcement routine' software which means that the company will incorporate advertising into its hardware and software that customers simply can not jump over.
The patent also states the fact that consumers would have to prove that they have either viewed or listened to an ad before being able to get into the functionality features of the hardware. For example, a consumer couldn't use their iPod until they've watched the advertisement and then punched in a code to prove that the ads have been watched in their entirety.
The variety of hardware that Apple that is developing this application for ranges from the iPhone to the set top box TV, Apple Television, to a notebook, the iPod touch and more. The catch is that consumers will have to endure a very savvy advertising plan that ensure they are paying attention. If not, the system can just block the user from using the devices until compliance is met. The actual fact that Steve Jobs himself is noted in the Apple credits for the patent tells us that this program is not just the fantasy of an Apple engineer.
The ramifications of this kind of bold advertising move could very well rock the industry as we see the strategy of opening the development of iphone 3g apps continue to fuel the number of downloadable iphone apps; which in turn makes apple's mobile marketing products that much more desirable.
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