A Summary Of Music On Hold
On hold music or simply music on hold (MOH) is the music applied to on hold marketing. Phone advertising, as the term suggests, is advertising carried out while callers are on hold. MOH systems are integrated into telephone systems which are meant for businesses through audio jacks on the telephone equipment that are branded 'MOH'. The music is important because it will pass a message regarding your company across (such as reminding your clients about available referral programs and cross-promoting the products/services being offered) and because it help keep callers glued to the phone until somebody is available to assist them.
The on hold music could be personalized. The customized music could promote new product lines, it could motivate customers to act, it could heighten your strengths and specialties (such as awards and accreditations), it could promote your website and its unique features, and it could thank the callers for holding and ensure them that somebody will serve them shortly.
The on hold music could come from the radio. You could play music from your local radio station through the MOH jack. You nevertheless need to know that re-broadcasting radio music is illegal and you could pay a penalty of up to $1,500. The best demerit of radio on hold music is that there is no control over the music which will be played. Some of the music played might be offensive to the callers, it will be interrupted by commercial breaks, and you could even have advertisements that promote your business competitors.
You could get your on hold marketing music from commercial CDs as well as MP3s. This source of music is advantageous in that you will have control over what is aired, but you first need to get permission to play the songs from the mechanical copyright owner as well as the title copyright owner.
You could use stock MOH CDs for your phone advertising. These could come with or without voice-overs like 'your call is important to us'. Music from these kinds of CDs is beneficial in that you will deliver a message across, but it is generally generic since it is not tailor-made for individual businesses. You could get custom-designed MOH from companies involved in on hold marketing. This sort of music is effective in that you get to control the music style and content, you could include your message in the music, and you will never have copyright issues. Yet another option is online on hold. All that you should do is hook up to the Internet and get automatic content updates.
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